This General Plan amendment creates a new General Retail category specifically for THIS 19-acre site and nowhere else in town. Any other proposed project would be required to go through the same intensive review process, with layers of staff review and city officials' approval, as Target.

• The most frequently reported crimes stemming from a Target location are shoplifting, vandalism and vagrancy. Woodland Police Dept. reported it was an average of less than one call per week. In a survey of additional surrounding communities, Target security was commended for being very competent, with an efficiency that greatly reduced the amount of time the police department spent at the scene and therefore reducing the impact on local agencies.

• The current proposed Target site on Second Street, the vacant lot, generated 72 calls for police services in 2005. These included suspicious subjects and/or vehicles, abandoned vehicles complaints, and trash dumping violations.

• The Davis Police Dept. Crime Mapper website at cityofdavis.org/police/crimemap.cfm makes it easy to compare the proposed Target store with an apartment complex or other existing Davis land uses; its potential impact appears especially minimal when reviewed in these contexts.

The Second Street Crossing project is expected to generate a positive net fiscal benefit to the City, even with generally conservative assumptions. The net positive fiscal impact is estimated to be approximately $675,000 in 2008, the first year of full operation. The net fiscal benefit represents the difference between projected project revenues and estimates of the project's “fair share” of City service costs. Since such a conservative approach was employed, there is the potential for a significantly more positive fiscal impact to the City. Diverted sales were calculated at 75% which is much lower than was assumed in the EIR.

In addition to annual sales tax receipts, the proposed project is expected to contribute approximately $3 million in development impact fees, representing the project's share of infrastructure project costs needed to support current General Plan build-out. The EIR also identifies specific impacts that result from this project that are above-and-beyond those assumed at General Plan build-out, limited to traffic and roadway impacts for which mitigation measures are proposed. The City's analysis assumes that the project will contribute additional resources toward mitigating those impacts, most likely through elements of a development agreement. The project will also contribute approximately $472,000 in Construction Tax revenues, representing one-time discretionary funds available to the City to meet other capital and/or operational needs.

The proposed store is a traditional Target store, the smallest of Target's three current configurations, with a structure similar to the Vacaville location. It features approximately 127,000 square feet of interior space, with an additional 10,000 square foot garden center.

The proposed site is currently zoned for light industrial, with permitted uses such as manufacturing, warehouse and distribution facilities, auto dealers, gas stations, public utilities, hazardous material storage, child care centers and hotels. Allowable property setbacks range from 25 to 40 feet, and permitted uses could structure parking, loading docks or other activity-intense uses at this distance from the rear property line.

During the pre-application process in 2004, the Davis Chamber of Commerce Board of Directors issued a letter encouraging Target to submit an application to the City of Davis. The Davis Downtown Business Association Board of Directors also issued a letter encouraging Target to submit an application to the City of Davis and related retail space near Second and Mace, subject to certain criteria. That said, this does not necessarily mean that every retail or downtown business in Davis would be in favor of a Target Store.

The proposed project also includes four building pads for future retail development. Pads A, B, and C are located in the northern portion of the project site, east of the Target store. Pad D is located immediately south of the project's primary access point at Second Street and Faraday Avenue. Pads may be combined but the maximum square footage of any one would not exceed 46,000 square feet. Specific tenants have not yet been identified. The proposed General Plan Amendment of the site to General Retail would result in the following allowable uses: department stores, general merchandise stores, grocery and specialty food stores, appliance stores, electronics stores, furniture stores, clothing stores, soft goods stores, and other similar types of products, with ancillary retail, neighborhood-serving, and restaurant uses. A minimum store size is proposed to minimize any potential impacts to downtown Davis, recognized as the City's core retail district. www.cityofdavis.org/target/pdfs/Draft_Zoning_Use_List.pdf

The proposed site plan provides four driveways along Second Street, including one primary full-access entrance, two right-turn only driveways north of the primary entrance, and one potentially full-access driveway to the south of the primary entrance. The primary project entrance will be signalized if requested by the City, a likely scenario. According to the Draft Environmental Impact Review, specific impacts on surrounding traffic flows would be reduced to less-than-significant when all mitigation measures are adopted.

The number of parking spaces is in accordance with city standards.

The proposed minimum clearance is 220 feet from the rear property line of adjacent residential properties, with landscaping sheltering neighbors from existing freeway, train and I-80 auto dealer noise, as well as any project-created impacts. Target worked closely with the City Community Development staff, Planning Commission, City Council and neighbors to develop the current plan, channeling parking toward Second Street and structuring truck loading and unloading at the front corner of the building, the furthest distance from the Mace Ranch neighbors.

From national partnerships to local initiatives to its own programs, Target is committed to making its communities better places to live. Team members are encouraged to volunteer, and the company donates generously to charities. From the beginning, Target has given 5% of pretax profits, the highest percentage of any retailer, to good causes – now totalling more than $1 billion. For example, Target has provided nearly $70,000 to Chico K-12 schools through its Take Charge of Education program. Individual Target store grants are extraordinary in that they begin and end with the local Target store; grants focus on arts, family violence prevention and reading.